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About Me

Frontend Shopify development with an ecommerce mindset

I'm Mike Lee, a freelance web developer focused on Shopify themes, storefront UX, web administration, and ecommerce growth work. Since 2020, I've partnered with brands and agencies to build better storefront experiences that are easier to manage and more effective at converting shoppers.

Alongside hands-on development, I also support teams with consulting and AI automations that streamline repetitive work and make day-to-day operations more efficient. Based in Houston and working remotely with teams worldwide.

Let's Talk
Selected Brands

Brands I've Supported

A few of the ecommerce teams and Shopify brands I've worked with across design, theme development, and optimization work.

Perfect PracticeNippiesHometown Digital CoThrone Sports CoffeeGarage BeerHate StainsCanvasAngry OrangeDemotikEco-Luxe VacationsEDOFlipco FinancialGulder Retail BuildersCali Beach CoImmanuel QuiltLolo Vivi
What We Do

We Build Shopify
Focused Solutions

01

Store Optimization & Conversion Strategy

We analyze your Shopify store's performance, user flow, and design to implement strategic improvements that boost engagement, reduce bounce rate, and drive more conversions.

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02

Shopify Theme Development

We build fast, conversion-optimized Shopify themes tailored to your brand, whether starting from scratch or customizing an existing one to fit your store vision.

ShopifyDesignAdmin
03

Technical SEO Implementation

We implement structured data, performance tuning, and on-site SEO best practices to help your store rank higher and load faster while improving visibility and conversions.

SEOAnalyticsAI
Web Design Agency
Pricing

Flexible ways to work together

Clear starting points for audits, project-based work, and ongoing Shopify support. Final scope can shift based on complexity, timeline, and deliverables.

Entry Offer
$150

Site audit & recommendations

A focused review of your storefront with practical next-step recommendations around UX, conversion opportunities, SEO, and performance.

  • Best for teams that want expert direction before a larger build
  • Good fit for homepage, PDP, collection, and funnel review
  • Can roll into follow-up implementation if needed
Project-Based Work

Project work starting at

Full site builds$3,500 - $5,000

Best for brands needing a more complete Shopify site build or a substantial redesign with strategy, development, and launch support.

Technical SEO & section builds$300 - $800

Ideal for targeted improvements like custom sections, theme updates, speed or technical SEO fixes, and focused conversion work.

Scope, timeline, and complexity always matter, so these are intended as starting ranges rather than locked package prices.

Monthly Retainers

Month-to-month support for brands with ongoing priorities

A steady option for teams that want reliable support without opening a new project every time a small update or issue comes up.

Site Maintenance Care

$250/ month
1 hour/month

Best for: Brands that want simple monthly maintenance and peace-of-mind support.

Includes: Monthly site checkup, plugin or theme or app updates, basic broken-link review, light security or performance review, and up to one hour of small fixes.

Essential Support

$450/ month
3 hours/month

Best for: Stores that need occasional support, content updates, and light ongoing improvements.

Includes: Everything in Site Maintenance Care plus minor edits, bug fixes, small section updates, and light SEO support.

Growth Support

$700/ month
5 hours/month

Best for: Brands with regular Shopify, ecommerce, or conversion-focused support needs.

Includes: Ongoing improvements, landing page or section edits, SEO maintenance, CRO tweaks, speed improvements, and priority support.

Priority Support

$1,250/ month
10 hours/month

Best for: Teams that want faster turnaround and consistent development support each month.

Includes: Larger improvements, Shopify section or template work, technical SEO, conversion updates, app or theme support, and proactive recommendations.

Custom Retainer

Custom
Flexible allocation

Best for: Larger recurring engagements or a more custom monthly roadmap.

Includes: Custom scope, monthly allocation, response times, and deliverables based on your support needs.

Need something in between? Most brands start with an audit, a project, or a lighter retainer and scale from there.

Ask About Pricing
Testimonials

What clients say about working together

A few words from ecommerce teams and collaborators I've supported across Shopify builds, optimization work, and ongoing frontend delivery.

“Working with Mike has been a game-changer. He knows what needs to be done, does it promptly, and does so while engaging with a friendly, respectful manner. I highly recommend utilizing Mike for your SEO and general website needs!“

Jami Jenkins

Owner of EcoLuxeVacations

“We brought Mike a half-built project, and he quickly turned it into a polished, fully functioning modern website. He not only executed the work, but also thought through our business needs and recommended better solutions along the way. His communication was excellent throughout the project, and he delivered a stronger end result faster than we expected. I highly recommend Mike to anyone looking for web dev support.“

Nick Rathbun

Co-Founder of Hometown Digital Co

“From day one, Mike brought an incredible combination of creativity, professionalism, and clear communication to the redesign of Gulder Retail Builders and Demotik Construction websites. His ability take a vision and transform it into a polished, user-friendly experience was impressive. He is talented, dependable, and genuinely cares about high-quality work.“

Hai Le

JH Photography

“I have had the pleasure of working with Mike over the past 8 months. I developed and led a project to build a Thrasio specific template on Shopify that would be optimized and perform better then all of the standard themes. He Is a tremendous developer and spent the time needed to make sure the theme was developed in a clean and well thought out way.“

Keith Jarvis

VP of Marketing at Thrasio

“Mike is ambitious, dedicated, and loyal. Over the past 7 years, we have collaborated on many projects. Mike is one to listen to you thoroughly, give some suggestions and communicate effectively. He is a great leader and always ensures his team is well motivated and at their best. In conclusion, Mike has high capabilities and skills and his strong work ethic is hard to find.“

Miguel Tellez

Founder at Tellez Agency

I'm available for freelance work

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